Sexshop.cz Code of Ethics

1. Introduction and Core Values

The company operating the online store www.sexshop.cz is committed to promoting healthy sexuality, intimate well-being, and respectful partner relationships. Our products and services are intended to improve quality of life and personal well-being while fully respecting legal, ethical, and social standards.

This Ethical Code of Conduct defines the fundamental principles governing our business activities.

2. Protection of Minors

All products, content, and marketing activities are strictly intended for adults aged 18 and over.
We actively take measures to prevent access by minors to age-restricted content.
We do not sell, promote, or support any products or content that involve or target minors, or that sexualize minors in any form.

3. Ethical Representation of Models

All individuals depicted in photographs, videos, and other visual materials (including product presentations such as lingerie or intimate products) were at least 18 years old at the time the materials were created.
All models participate voluntarily, freely, and without any form of coercion, pressure, or exploitation.
We respect the dignity, privacy, and personal boundaries of all individuals involved.
We do not depict violence, abuse, coercion, humiliation, or degrading behavior.

4. Responsible Approach to Sexuality

We view sexuality as a natural and healthy part of human life, not as a taboo or a form of sensationalism.
We do not promote illegal, harmful, or health-endangering practices.
Product descriptions and educational content are accurate, factual, and non-misleading.
We emphasize the importance of consent, communication, safety, and mutual respect.

5. Protection of Customer Privacy and Personal Data

Protecting customer privacy is a core priority.
We process personal data in full compliance with applicable data protection laws, including GDPR.
Sensitive data such as order details, payment information, and contact details are protected by appropriate technical and organizational security measures.
Personal data is not shared with third parties beyond what is legally required or necessary for order fulfillment (e.g., payment processors and logistics providers).

6. Legal Compliance

We comply with all applicable laws and regulations of the Czech Republic and the European Union.
Our business operations follow consumer protection laws, advertising regulations, and e-commerce requirements.
We respect the policies and rules of third-party platforms and services we cooperate with, including search engines, advertising platforms, and payment providers.

7. Environmental Responsibility and Sustainability

We strive to minimize the environmental impact of our business activities.
We are properly registered in relevant Extended Producer Responsibility (EPR) and recycling systems, including:
- EKO-KOM
- Landbell
- Cirkul8
- Stiftung EAR
We support responsible packaging, recycling, and environmentally sustainable business practices.

8. Fair and Transparent Business Practices

We conduct our business in a transparent, honest, and fair manner.
We do not engage in deceptive advertising or unfair commercial practices.
Customer inquiries, complaints, and returns are handled professionally, respectfully, and without unnecessary delay.

9. Social Responsibility

We support open, respectful, and fact-based discussion about sexuality and intimate health.
We cooperate with educators, professionals, and partners who share our values and promote healthy, consensual relationships.
We actively oppose discrimination, hate speech, and abuse in any form.

10. Final Provisions

This Ethical Code of Conduct applies to all individuals involved in the operation and presentation of Sexshop.cz. The document is reviewed and updated regularly to reflect changes in legislation, societal standards, and platform policies.